CUSTOMER SATISFACTION

There is a saying that “Customer is King”. Hence satisfaction of the customer is the most important factor for the success of any business. In this world of globalization, business is very competitive. The only way to survive in this very competitive business environment is to provide quality product or services at a competitive price.

Customer satisfaction depends primarily on a quality product or services and reasonable price. In addition to that, timely delivery of product or services, after-sale services, the clause of return, warranty/guarantee is also important for a product to ensure the satisfaction of the customer

Nowadays, the business has initiated several measures to understand properly the choice customer. They segment customer on the basis of age, location, social status, and gender. On the basis of the customer segment, they design the product which can satisfy the requirement of customer.

In this regard, social media is playing a vital role to understand the buying behavior of the customer. Business can understand the new trend and style which help them to redesign their existing product or initiate the new product. In some cases, business creates the demand for the new product even if the customer does not realize the need for that product.

The successful business organization contributes heavily to make the life easy of the customer. For example Microsoft & Amazon. These companies always change there an existing product or create a new product to satisfy the customer.